BUSN 1350 - Sales and Service

3 sem hrs cr

This course is an introduction to the fundamentals of customer service and selling. Topics may include developing and conveying a positive attitude, identifying buying motives and customer needs, developing and delivering a sales presentation, customer approaches, sales strategies, and cultivating repeat business through service.

Formerly/Same As (Formerly BUS 2400)

Transfer (UT) or Non-Transfer Course (UN): UN

By the end of the course, students will be able to…

• describe the evolution of customer service and its impact on business today.
• develop a personal selling philosophy, a relationship strategy, a product strategy, a customer strategy, and a customer presentation strategy.