BUSN 2380 - Principles of Marketing

3 sem hrs cr

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

This course may include proctored exams which must be completed on campus or at an instructor approved proctoring center which may require additional costs to the student. Please consult your instructor for additional details.

  Formerly/Same As (Formerly BUS 2810)

Transfer (UT) or Non-Transfer Course (UN): UN

Upon completion of course, students will demonstrate ability to…

• explain the philosophies and goals of the marketing system and discuss the marketing management process.
• explain the components of the microenvironment and the macroenvironment and how each factor influences the marketing process.
• identify and discuss the marketing information system.
• identify concepts influencing consumer behavior and business/organizational behavior associated with the buying process.
• classify consumer and industrial/business products and the procedure in developing a new product.
• discuss marketing channels.
• analyze and discuss the marketing mix and promotion mix.
• discuss online marketing.
• discuss society’s influences on marketing and public policy and ethical issues.
• analyze and compose solutions to unit assignments and activities.