BUSN 1305 - Introduction to Business

3 sem hrs cr

This course provides an introduction to the business environment. Topics may include business ownership and organization, management, marketing, business ethics, accounting, economics, finance, and business careers.

This course may include proctored exams which must be completed on campus or at an instructor approved proctoring center which may require additional costs to the student. Please consult your instructor for additional details.

  Formerly/Same As (Formerly BUS 1210)

Transfer (UT) or Non-Transfer Course (UN): UN

• Describe the current business environment and how current business trends affect career choices
• Analyze the impact of the economic environment and the global marketplace on business opportunities
• Explain the role of social responsibility and business ethics in the management of business
• Analyze and evaluate the basic forms of business ownership/organization
• Describe the role of entrepreneurship and small business in the current business environment
• Describe, analyze, and evaluate the opportunities available for acquiring and using funds in business
• Describe, analyze, and evaluate the various components of the securities markets
• Discuss the objectives, process, and scope of marketing, including the marketing strategy and marketing research
• Describe the product strategy and promotional strategy in the marketing mix and how these strategies create and communicate value
• Describe the various components of the distribution strategy and pricing strategy in the marketing mix
• Discuss the role of management in motivating and leading the business organization
• Describe the processes in human resource management that build a quality workforce
• Discuss the role of information and technology in the success of business organizations

Course Outline/Topics

• Business Environment Overview
• Economics
• World Marketplace
• Business Ethics and Social Responsibility
• Business Formation
• Small Business and Entrepreneurship
• Financing and Financial Markets
• Marketing: Product, Promotion, Distribution, and Price
• Management, Motivation, and Leadership
• Human Resource Management
• Managing Information and Technology