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Sep 07, 2024
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2012-2013 Catalog and Student Handbook Archived Catalog
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BUS 2810 - Principles of Marketing3 sem hrs cr
This course is a study of the fundamentals of marketing. Topics to be covered include the functions, principles, processes, institutions, and trends concerning the distribution of consumer and industrial goods and services. Case-study methodology is used to stimulate inquiry and to emphasize the applicability of the material covered.
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