HMGT 1800 - Introduction to Event Management

3 sem hrs cr

This is an introductory class that will provide the student insight into the industry of special events and the role the meeting and event professional plays in it. Topics include vendors, contracts, fundraising, budgeting, ethics, and more.

Transfer (UT) or Non-Transfer Course (UN): UN

Students will be able to…

• describe the scope of the convention, meetings, and trade show industry in terms of types of meetings, who holds meetings, and emerging types of meeting facilities.
• explain the steps in developing a marketing plan.
• describe considerations in the organizational design of a sales department and outline how a sales office interfaces with other departments.
• identify characteristics of association meetings that are important for selling to the association market.
• identify characteristics of corporate meetings that are important for selling to the corporate market.