HMGT 1170 - Marketing for the Hospitality Profession

3 sem hrs cr

This course concentrates on the marketing of a hospitality-based business. It will cover the areas of marketing including sales, advertising, public relations, managing customer information, both consumer and organizational buying behaviors, and the impact of social media on marketing for a hospitality-based business.

Transfer (UT) or Non-Transfer Course (UN): UN

Students will be able to…

• demonstrate a basic understanding of sales and marketing tools (i.e. marketing plan, STR report, sales blitz, etc.).
• demonstrate a basic understanding of typical positions of a sales and catering office.
• demonstrate a basic understanding of the important factors of sales and catering contracts.
• understand the important exterior resources in hospitality sales and marketing (CVBs, tour operators, etc.).
• recognize the hospitality sales and marketing terminology used in the course textbook.