COMM 1010 - Introduction to Mass Communications

3 sem hrs cr

This course examines the development of various media and their impact on society. Topics include standard print media, radio, television, film, public relations, advertising, new electronic media and the World Wide Web. The course also emphasizes historical, political, social, psychological, cultural, and consumer aspects of mass media.

This course may include proctored exams which must be completed on campus or at an instructor approved proctoring center which may require additional costs to the student. Please consult your instructor for additional details.

  Formerly/Same As (Formerly COM 1110)

Transfer (UT) or Non-Transfer Course (UN): UT

• Obtain basic introductory material to the vast field of mass media
• Study historical and philosophical background of the mass media
• Analyze the major problems of each mass media format
• Examine the influence of the World Wide Web on each media format
• Discover how to stay current with the world through various media
• Observe and study the effects of mass media upon society

Course Objectives

The student will…

• review and discuss current events in local, national, and international media.
• define mass media and the scope of various formats.
• outline and discuss the historical and philosophical complications within context of mass media formats.
• research the impact of media in their life.
• explore the need for a free and independent press through class lecture and discussion.
• develop a stronger basis for choosing a career in mass communication by means of taking notes on different career fields within mass media.
• familiarize themselves with new media technology through independent and group study.