BUSN 2380 - Principles of Marketing

3 sem hrs cr

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

This course may include proctored exams which must be completed on campus or at an instructor-approved proctoring center which may require additional costs to the student. Please consult your instructor for additional details.

  Formerly/Same As (Formerly BUS 2810)

Transfer (UT) or Non-Transfer Course (UN): UN

• Explain the concept of marketing and how marketing strategies are planned, implemented and controlled (5)
• Explain the process of market segmentation and target marketing (5)
• Identify the elements of the marketing mix and how they are used to satisfy marketing opportunities (5)