BUSN 2380 - Principles of Marketing

3 sem hrs cr

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

This course may include proctored exams which must be completed on campus or at an instructor approved proctoring center which may require additional costs to the student. Please consult your instructor for additional details.

  Formerly/Same As (Formerly BUS 2810)

Transfer (UT) or Non Transfer Course (UN): UN