2018-2019 Catalog and Student HandbookArchived Catalog
BUSN 2380 - Principles of Marketing
3 sem hrs cr
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).
Formerly/Same As (Formerly BUS 2810)
Transfer (UT) or Non Transfer Course (UN):UN Course is offered: