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Dec 04, 2024
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2008-2009 Catalog Archived Catalog
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BNK 2620 - Marketing for Bankers3 sem hrs cr
This course for commercial bankers develops the market awareness characteristics of present financial services competitors. It defines marketing, examines motivational strategies for customers who purchase financial services, and provides instruction for developing a successful marketing plan. Also covered is the integration of public relations, advertising sales promotion, selling, and service distribution functions.
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