Mar 28, 2024  
2011-2012 Catalog 
    
2011-2012 Catalog Archived Catalog

BUS 2810 - Principles of Marketing

3 sem hrs cr

This course is a study of the fundamentals of marketing. Topics to be covered include the functions, principles, processes, institutions, and trends concerning the distribution of consumer and industrial goods and services. Case-study methodology is used to stimulate inquiry and to emphasize the applicability of the material covered.

(Formerly MKT 281)